The collaboration will assist to minimise CO2 emissions produced by digital promoting campaigns
London, UK: fifteenth June 2023 – Digital leisure and media platform Azerion and adaptive streaming specialist SeenThis right now announce a groundbreaking partnership to allow emissions financial savings from extra sustainable supply of campaigns throughout Australia and New Zealand.
Azerion ANZ combines creativity and know-how for manufacturers by high-impact wealthy media, in-game options and full-funnel customised efficiency methods – delivering 1000’s of campaigns every month.
In distinction to traditional know-how used to ship programmatic inventive, SeenThis adaptive streaming answer delivers the very best high quality inventive doable, immediately and with much less redundant knowledge waste – streaming in bite-sized items solely when adverts are in view.
On this approach, its know-how improves the person expertise of show codecs, together with static photographs and video. The partnership goals to drive extra sustainable promoting at scale throughout Australia and New Zealand, and allow manufacturers to minimise power consumption and waste in promoting campaigns.
Elizabeth Grant, Operations and Partnerships Director at Azerion explains: “On this local weather, it’s extra necessary than ever for advertisers to work with trusted companions and to ship aggressive outcomes, maximising income by efficient use of media and know-how. Via this partnership and SeenThis’ progressive and ground-breaking know-how, we’re thrilled to place sustainabbility on the forefront of digital campaigns.”
Grant added: “Adaptive streaming lends itself completely to our multi-channel product suite and we look ahead to delivering streamlined campaigns throughout a lot of channels and codecs whereas driving efficiency for a spread of climate-conscious manufacturers and businesses.”
The partnership offers an excellent answer for advertisers who prioritise environmental sustainability, mentioned each corporations.
Steve Alpe, Partnerships Director, ANZ at SeenThis mentioned: “We’re delighted to accomplice with Azerion to drive extra sustainable promoting at scale in these necessary markets. Our distinctive know-how, with its data-efficiency capabilities, allows the discount of our shoppers’ knowledge switch from inventive supply – which would scale back the power consumption of the web and, in flip, drive decrease carbon emissions.
He added: Past this, whereas minimising pointless knowledge in digital promoting, we additionally ship an enhanced person expertise and efficiency good points – with instantaneous load instances and prime quality creatives.”
Study extra about SeenThis methodology and carbon footprint measurement right here.
Maryum Sheikh, Press Lead at The Digital Voice
Since 2017, Swedish tech firm SeenThis has been evolving display screen experiences for everybody, in every single place. With its groundbreaking adaptive streaming know-how, SeenThis is remodeling the distribution and local weather influence of digital content material in comparison with conventional know-how. With billions of streams served for 1000+ manufacturers in 40+ nations, the corporate is on a journey to reshape the web — for good. Working throughout seven workplaces globally, SeenThis workers are obsessive about creating a really high-speed and energy-efficient Web. For extra info, go to seenthis.co.
Azerion is a high-growth digital leisure and media platform. We deliver globally scaled audiences to advertisers in a simple and inexpensive approach by our know-how and in a protected, participating and prime quality surroundings, due to our owned and operated content material with leisure and different publishing companions.
Having its roots in Europe with its headquarters in Amsterdam, Azerion believes in a private and native method and has groups primarily based in over 26 cities world wide to carefully assist our shoppers and companions to seek out and execute inventive methods to essentially make an influence by promoting.
Based in 2014, Azerion is listed as AZRN on the Euronext Amsterdam.