Carbon1 helps to advance sustainability within the digital provide chain with SeenThis’ adaptive streaming know-how.
London, UK – thirteenth July, 2023: SeenThis, the adaptive streaming know-how specialist, is thrilled to announce a strategic partnership with Carbon1 in South Africa. This collaboration goals to empower South African manufacturers by delivering sooner, high-quality digital promoting whereas considerably minimising carbon emissions.
Collectively, Carbon1 and SeenThis are paving the best way for extra sustainable media practices, prioritising each the person expertise and general promoting efficiency.
SeenThis’ proprietary streaming know-how allo
ws advertisers to stream high-resolution, bandwidth-friendly video content material changing the normal, extra cumbersome advert serving strategies. This ends in lowered knowledge utilization and power consumption, resulting in a smaller carbon footprint when in comparison with using typical promoting know-how. Consequently, a rising variety of advertisers are seeing the advantages of extra carbon-efficient campaigns at a time when there’s rising concentrate on the necessity to ship digital experiences in additional sustainable and environment friendly methods.
SeenThis can also be totally suitable with the entire present advert serving and programmatic platforms and provide sources in South Africa, so it may be immediately deployed by businesses and advertisers at the moment shopping for and serving digital media.
Joe Steyn-Begley, Managing Director of Carbon1 expresses his enthusiasm concerning the partnership: “We’re extraordinarily excited to collaborate with SeenThis and leverage its ground-breaking artistic know-how. Not solely does it present manufacturers and businesses with a exceptional answer to minimise their carbon footprint from digital promoting and grow to be extra sustainable, nevertheless it additionally will increase marketing campaign efficiency and viewers consideration.”
Vitality effectivity and the speedy loading of information are significantly related in South Africa, the place an ongoing power disaster, generally known as ‘load shedding’, commonly ends in widespread nationwide blackouts. Alongside this, the excessive price of information for customers can also be a problem which SeenThis know-how helps to deal with by bandwidth-efficient streaming.
Nick Titmus, GM UK at SeenThis provides: “Along with Carbon1, we aspire to create a brighter digital future in South Africa the place creativity, efficiency and sustainability stroll hand-in-hand. By combining SeenThis streaming know-how with Carbon1’s in-market experience, we are able to encourage, change and revolutionise the best way manufacturers and media businesses ship digital promoting, while championing efficiency and digital sustainability.”
This partnership represents a major step ahead within the digital promoting panorama, emphasising the significance of sustainability and a extra environmentally-conscious trade. By partnering with SeenThis, Carbon1 is on the forefront of driving optimistic change; demonstrating that manufacturers can obtain excellent outcomes and minimise their environmental affect.
For extra info: Contact Carbon1 – [email protected]
About SeenThis:
Since 2017, Swedish tech firm SeenThis has been evolving display screen experiences for everybody, in every single place. With its groundbreaking adaptive streaming know-how, SeenThis is remodeling the distribution and local weather affect of digital content material in comparison with conventional know-how. With billions of streams served for 1000+ manufacturers in 40+ nations, the corporate is on a journey to reshape the web — for good. Working throughout seven workplaces globally, SeenThis staff are obsessive about creating a really high-speed and energy-efficient Web. For extra info, go to seenthis.co.
About Carbon1[1] :
South African-based Carbon1 supplies manufacturers and businesses with a collection of best-of-breed advertising and marketing and promoting applied sciences in addition to strategic steering and help, bringing collectively a collective intelligence of skilled entrepreneurs, technologists, analysts, engineers and creatives for the nation’s largest manufacturers and businesses to leverage.
Originally posted 2023-07-13 17:08:42.