London, UK – sixth July 2023: French luxurious fragrance, cosmetics and skincare home, Guerlain and their media company Publicis Media Luxe have partnered with SeenThis to ship the current Abeille Royale consciousness marketing campaign in France. The marketing campaign consisted of the sequence of IAB codecs utilising prime quality video and pictures in show advert areas. In contrast to standard promoting expertise, SeenThis proprietary adaptive streaming expertise removes file measurement restriction, permitting adverts to load within the highest potential high quality, immediately and absolutely tailored to the person’s surroundings.
The adaptive nature of the tech actively reduces the quantity of knowledge transfers wanted to ship the content material. That is way more environment friendly from a efficiency standpoint and a extra sustainable method of delivering the digital adverts. Among the key marketing campaign codecs delivered 80.5% video begin charge and 75.4% completion charge, and in comparison with working the identical high quality artistic utilizing standard expertise1, 38.1% knowledge switch discount and 11.4% averted greenhouse gasoline emissions from artistic supply2.
Pascale Miguet, Présidente France of Publicis Media Luxe stated: “Publicis labored hand in hand with SeenThis and Guerlain to mix the best-in-class efficiency and innovation in sustainability for digital campaigns. We’re very happy with the primary outcomes and the potential of the SeenThis expertise, which amplifies media options tailored to our instances by in search of to attenuate their environmental influence, whereas bettering efficiency.”
Jerome Grange, Media Director of Guerlain France: “Guerlain is strongly targeted on sustainable growth and the discount of greenhouse gasoline emissions, in step with the targets of LVMH’s LIFE 360 program. We all know that digital has a big influence and is continually on the rise. SeenThis and its resource-efficient promoting expertise allow us to actively take away and measure pointless knowledge and keep away from emissions whereas bettering efficiency. We look ahead to persevering with our collaboration with SeenThis.“
Jean-Robert Mamin, Managing Director of SeenThis France stated: “Guerlain has a powerful sustainability focus throughout their commitments in lowering CO2 emissions from their operations. This makes the collaboration with SeenThis a singular strategic match. SeenThis is the 2022 winner of LVMH Innovation awards within the Media and Model consciousness class. We’re very proud to be incubated on the Maison des Startups LVMH at Station F and are engaged on increasing our providing to Guerlain in addition to different LVMH Maisons globally.”
- The estimated knowledge discount relies on a proprietary mannequin developed by SeenThis, and in comparison with working video of corresponding high quality utilizing standard codec h264 important, mp4 progressive obtain; or in comparison with static show the place photos are downloaded and never streamed.
- Assuming 1 GB corresponds to 1 kg CO2e with streaming influence on the info worth chain being 30%. Emission issue primarily based on methodology validated by Doconomy. Study extra right here.
Maryum Sheikh, PR Lead, The Digital Voice™
Laura Durr, Worldwide Press Director
Since 2017, SeenThis has been evolving display screen experiences for everybody, in every single place. With its groundbreaking adaptive streaming expertise, SeenThis is remodeling the distribution and local weather influence of digital content material in comparison with conventional expertise. With billions of streams served for 1000+ manufacturers in 40+ nations, the corporate is on a journey to reshape the web — for good. Working throughout seven places of work globally, SeenThis staff are obsessive about creating a very high-speed and energy-efficient Web. For extra data, go to seenthis.co
A visionary in its holistic conception of Magnificence, the Home of Guerlain has, since its founding in 1828 in Paris, been famend for its artistic audacity and innovation in Fragrance, Make-up and Skincare. A flagship of French luxurious, Guerlain has produced its creations in France since its origins. The Bee, emblem of the Home on the coronary heart of its dedication, is the topic of a number of significant partnerships and initiatives devoted to its safety, united throughout the “Guerlain for Bees Conservation Programme*”.
Due to greater than 15 years of monitoring outcomes, the Maison, a pioneer in accountable luxurious, collaborates alongside globally acknowledged establishments equivalent to UNESCO and the “Girls for Bees*” program. It has additionally strengthened its dedication to moral and sustainable sourcing by changing into a member of UEBT. Guerlain is dedicated to creating extra pure formulation in additional sustainable packaging, with out compromising on high quality, sensoriality and effectiveness. On the similar time, the Home is remodeling its processes to additional scale back its carbon footprint. At present greater than ever, the way forward for Guerlain is written by combining Luxurious and Sustainable Improvement, within the Title of Magnificence.
* The bee preservation program
** Girls for Bees