MiQ Companions with SeenThis to Advance Sustainability in Digital Promoting

Pairing adaptive streaming expertise with MiQ’s agnostic, multi-DSP capabilities delivers extra sustainable, high-quality advertisements whereas supercharging marketing campaign efficiency

As a part of its ongoing dedication to addressing air pollution attributable to on-line media supply, main international programmatic media associate MiQ right now proclaims a brand new partnership with groundbreaking streaming tech supplier, SeenThis. Collectively, the pair are modernizing inventive supply for eco-conscious manufacturers and businesses, utilizing the ability of streaming to advance extra sustainable MiQ-driven campaigns internationally.  

In comparison with standard expertise used to ship programmatic inventive, SeenThis is fueled by adaptive streaming, which immediately delivers the best high quality inventive potential and with much less information waste. These advertisements stream in bite-sized items when in-view, guaranteeing that information is transferred solely when actively consumed by customers and is in any other case paused. For MiQ and its purchasers, this reduces information waste by a mean of 25%, in addition to related carbon emissions all associated to extreme buffering and offscreen loading. It additionally eliminates reliance on writer bandwidth to obtain information and improves the general consumer expertise for static pictures, video, and different show codecs. This consists of: 

  • No inventive limits: Artistic supply modernized by streaming tech 
  • Efficient supply of greener campaigns: Wasted impressions are minimized by pausing ads when out-of-view 
  • Excessive consideration codecs: Shoppers can lengthen video attain into show codecs with over 80% viewability 

Paired with MiQ’s agnostic, multi-DSP optimization ways and superior programmatic activation methods, MiQ and SeenThis have already achieved greener and extra performant outcomes for over 100 campaigns thus far, together with for main trend homes, tourism manufacturers and next-gen gaming corporations. Via quicker load occasions and higher viewability, click-through charges have carried out 2x higher than customary show, leading to almost 85K KG of CO2e financial savings for purchasers thus far, which is equal to the air pollution from over 3 million plastic baggage or driving from New York to L.A. 160+ occasions.

In opposition to this spectacular backdrop, MiQ is utilizing SeenThis expertise to develop new streamed codecs and broaden its streamed providing into different channels past show, which will likely be unveiled within the coming months.

“In 2022, we made nice strides with Scope3 and MiQ’s Inexperienced Rating to measure, cut back, and benchmark carbon emissions throughout the availability chain,” says Chris Lehman, International Head of Artistic at MiQ. “Our staff is absolutely devoted to figuring out and actioning new methods to handle the sustainability wants of the trade. Optimizing and future-proofing the inventive that purchasers use appeared like a pure subsequent step on this continued development. SeenThis is the right associate to assist us in that journey and we sit up for additional improvements which allow a greener advert ecosystem.”   

Thomas Houge, CCO at SeenThis provides: “The mix of our modern inventive expertise with MiQ’s strong sustainability providing creates one thing fully new available in the market. We’re already seeing the large advantages that this supplies to corporations we’re working with collectively.

We’re keen and able to facilitate this success for others throughout the globe and excited to collaborate with MiQ on further advances this 12 months and past.” 

Media Contact:

Maryum Sheikh, Press Lead at The Digital Voice

[email protected]

About SeenThis:

Since 2017, Swedish tech firm SeenThis has been evolving display screen experiences for everybody, all over the place. With its groundbreaking adaptive streaming expertise, SeenThis is remodeling the distribution and local weather impression of digital content material in comparison with conventional expertise. With billions of streams served for 1,000+ manufacturers in 40+ nations, the corporate is on a journey to reshape the web — for good. Working throughout seven workplaces globally, SeenThis workers are obsessive about creating a very high-speed and energy-efficient Web. For extra info, go to seenthis.co.

About MiQ 

We’re MiQ, a programmatic media associate for entrepreneurs and businesses. We join information from a number of sources to do attention-grabbing, thrilling, business-problem-solving issues for our purchasers. We’re specialists in information science, analytics and programmatic buying and selling, and our staff of individuals are all the time able to react and remedy challenges rapidly, to be sure you’re all the time spending your media investments on the precise issues in the precise locations.

Headquartered in London, MiQ operates globally from 18 workplaces situated throughout North America, Europe, and APAC. Our firm has been acknowledged quite a few occasions for our stellar contributions each internally and externally together with for Advert Age’s 2023 Greatest Locations to Work Award, 2022 Inc. Programmatic Energy Gamers listing, and AdExchanger’s Programmatic Energy Gamers listing in 2022, 2021, and 2020. 

You could find out extra right here: wearemiq.com.

Originally posted 2023-04-18 11:36:31.