SeenThis launches Emissions Dashboard to allow advertisers to analyse information discount and emission financial savings on campaigns

Purchasers can now measure information switch and associated carbon footprint, with efficiency insights, at inventive, marketing campaign and company degree

London, UK – ninth Could 2023: Adaptive streaming specialist SeenThis has introduced the launch of its new Emissions Dashboard which allows shoppers to trace, measure and analyze their carbon footprint stemming from information switch, alongside their marketing campaign efficiency, in actual time. This information follows scorching on the heels of the announcement of SeenThis’ new inventive platform final month.

Along with enhanced efficiency, SeenThis expertise allows advertisers to cut back their total information use, thereby decreasing pointless carbon emissions in comparison with conventional video advert serving. The Emissions Dashboard contains key insights corresponding to CO2e avoidance, CO2e footprint, information discount and information switch.

Gabrielle Persson, VP Merchandise at SeenThis  explains: “Our distinctive expertise with its data-saving capabilities empowers shoppers to entry and obtain emission experiences at company, shopper and marketing campaign degree. It permits us to mixture financial savings and take a look at particular creatives, while offering one of many few choices entrepreneurs have at their disposal to cut back their power consumption in campaigns and drive decrease CO2 emissions. What’s extra, no guide set-up is required, with all campaigns tracked by default.”

Jesper Benon, CEO at SeenThis, provides: “SeenThis expertise minimizes pointless information in digital promoting, leading to each enhanced consumer expertise and diminished local weather impression. Purchasers are in a position to create custom-made, excessive performing adverts in minutes with no license charge, nor manufacturing value. We’re all about combining efficiency with sustainability and transparency and with this new Emissions Dashboard, we’re putting much more energy within the fingers of advertisers to enhance advert efficiency while contributing to a extra sustainable business.”

Study extra about SeenThis methodology and carbon footprint measurement right here.

Press contact:

[email protected]

Maryum Sheikh, PR Lead, The Digital Voice™

About SeenThis:

Since 2017, Swedish tech firm SeenThis has been evolving display screen experiences for everybody, in all places. With its groundbreaking adaptive streaming expertise, SeenThis is remodeling the distribution and local weather impression of digital content material in comparison with conventional expertise. With billions of streams served for 1000+ manufacturers in 40+ international locations, the corporate is on a journey to reshape the web — for good. Working throughout seven places of work globally, SeenThis staff are obsessive about creating a really high-speed and energy-efficient Web. For extra info, go to seenthis.co.

Originally posted 2023-05-09 13:47:34.