Tag: Measurement
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Model Metrics companions with XITE to develop world-first CTV measurement resolution
The partnership between the music video streaming service and the measurement firm paves the way in which for better success in measuring CTV campaigns London, UK: 14th June, 2023: World expertise firm Model Metrics, which works with publishers to exhibit the effectiveness of digital promoting, has developed a pioneering partnership with music video streaming service…
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Lumen Analysis Launches New Carbon Measurement Device for Greener Adverts Powered by Scope3
New instrument tracks the carbon price of digital promoting throughout the funnel – enabling entrepreneurs to focus on excessive consideration/low carbon stock London, UK: eighth June 2023 – Lumen Analysis, the worldwide consideration expertise firm, is immediately saying the launch of a brand new carbon measurement instrument with Scope3, the tip to-end emissions measurement firm…
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Adnami outlines new metrics for the measurement of consideration in excessive influence promoting
Adnami’s Consideration Rating permits advertisers to plan, optimise and measure consideration on excessive influence advert campaigns. London, UK: eighth June 2023 – Advert tech firm Adnami permits media patrons to judge the shopping for of excessive influence promoting with proprietary predictive consideration measurement expertise. Born out of the dearth of consistency and effectivity in measuring…