The newly-launched full-service media and advertising and marketing consultancy will specialize in ESG transformation via advisory, enablement and strategic providers
London, UK – twentieth July 2023: Because the media world grapples with its function within the local weather disaster, the Accountable Advertising and marketing Company launches at this time as a brand new breed of specialist with a mission to assist media, digital and advertising and marketing purchasers to understand sustainable development via accountable and progressive practices.
The Accountable Advertising and marketing Company’s workforce of ethically-minded media and advertising and marketing professionals will assist manufacturers, companies and publishers to speed up aggressive benefit, shaping capabilities and enabling supply of environmental, social and governance (ESG) roadmaps and KPIs – in step with 2030 United Nations Sustainable Improvement commitments.
As outlined within the WFA and Kantar Sustainable Advertising and marketing 2030 report, 39% of client-side entrepreneurs say their firms are solely now taking their first steps in direction of sustainable practices, citing a scarcity of assets, data and abilities – whereas 15% haven’t but began.
A completely new proposition for the market, the Accountable Advertising and marketing Company goals to fill an important hole by providing versatile service fashions to cowl advisory, enablement, technique and partnerships.
The Accountable Advertising and marketing Company’s specialists are obsessed with serving to purchasers plan for what’s subsequent, while striving to make sure optimistic societal impression synchronised with enterprise development. Its inaugural purchasers embrace Diageo and the WFA, with which it collaborated lately to create a groundbreaking report masking ten methods advertisers can scale back greenhouse gasoline emissions within the media provide chain.
The corporate delivers consultative providers to create and form programmes that can drive accountable, sustainable and progressive advertising and marketing options. The workforce additionally helps purchasers to supply and handle third-party relationships to allow industry-leading advertising and marketing programmes.
Founder Hannah Mirza is obsessed with supporting purchasers to navigate ESG in advertising and marketing. She explains: “As genuine, performance-orientated and trusted impartial advisors we at the moment are providing a full service capability, together with experience on provide path optimisation in programmatic, via impartial evaluation, to media decarbonisation methods and DEI programmes. I like to assist purchasers thrive in uncharted, complicated conditions, driving alternatives for enterprise development. The Accountable Advertising and marketing Company’s Manifesto states that when manufacturers act responsibly within the media and advertising and marketing surroundings, their success deepens.
“From model security to sustainability, inclusion and moral advertising and marketing practices, the trendy marketer’s success hinges on making media and artistic match for progress. Nevertheless, all too steadily ESG market options are immature and never match for goal. So our workforce of plug and play skilled advisors is set to assist on this mission, guiding purchasers via the ESG maze, navigating new options and built-in methods.”
Mirza has over 20 years’ expertise, together with company, writer and client-side roles, having held international management positions for Isobar, Mindshare and Mediacom, working throughout an enormous FTSE 100 consumer portfolio. As well as, she has led professional bono work for UN Girls and performs a management function as Vice President for the Bloom Community.
Press Contact:
Maryum Sheikh, Press Lead at The Digital Voice
Concerning the Accountable Advertising and marketing Company:
The Accountable Advertising and marketing Company was set as much as drive optimistic social and societal impression via remodeling media and advertising and marketing communications. As a full service impartial media and advertising and marketing consultancy specialising in environmental, social and governance (ESG) transformation via advisory, enablement and partnership providers, it helps a spread of purchasers to understand sustainable development – serving to to speed up aggressive benefit; shaping capabilities, and enabling supply of ESG roadmaps and KPIs. The workforce additionally helps purchasers to supply and handle third-party relationships which contribute to advertising and marketing programmes that make a distinction via industry-defining work.
With workplaces in London, purchasers embrace Diageo and the World Federation of Advertisers (WFA). From provide path optimisation in programmatic via to media decarbonisation methods and DEI programmes, The Accountable Advertising and marketing Company’s Manifesto states that when manufacturers act responsibly within the media and advertising and marketing surroundings their success deepens.
Originally posted 2023-07-20 15:55:48.