Thought management will help sort out faux information, says newest report by iResearch Companies

Key findings:

  • 94% of enterprise leaders consider that misinformation poses a hazard to their enterprise
  • 84% of individuals consider that thought management could be an efficient method to fight misinformation when a part of a broader technique

London, 26 April 2023 – In accordance with the most recent report from iResearch Companies, thought management has a crucial position to play within the world battle towards misinformation.

The report, Main Lights: harnessing thought management superpowers for business and cultural success, canvasses the view of 4000 enterprise leaders throughout 22 totally different international locations on their definitions of thought management and its use circumstances inside their organisation.

The report reveals that 84% of people that have interaction with thought management consider that it may be an efficient method to fight misinformation when a part of a broader technique.

Greater than half of respondents (53%) say that they’re almost certainly to belief content material that’s research-led. That is intently adopted by content material that comprises knowledgeable opinions (48%) and consists of totally different views (43%).

These findings come at an necessary time. Practically all enterprise leaders (94%) consider that misinformation poses a hazard to their enterprise, but solely 37% are very ready to take care of its influence.

Yogesh Shah, CEO of iResearch Companies, says: “Faux information is in all places, it’s turning into more and more refined – particularly with the introduction of recent AI instruments equivalent to ChatGPT – and leaders are beginning to recognise the intense knock on results it will probably have on their companies.

“Thought management could be an efficient software to neutralise this menace, particularly when it’s supported by analysis and backed up by information. It permits corporations to indicate that they’re severe. That on the subject of their enterprise and sector, they know their stuff – and so they can show it.”

About iResearch Companies:

iResearch Companies is a world knowledge and insight-driven thought management company. Analysis is on the coronary heart of the whole lot we do, with evidence-based analysis information empowering manufacturers to attach with their audiences to construct digital belief and be revered as thought leaders. Thought management permits manufacturers from all sectors to grow to be highly effective authorities, serving to them to ship influential, impactful, insight-based opinions. iResearch Companies helps shoppers to unearth buyer challenges and sort out subjects to drive enterprise and societal change. Our all-encompassing service, from analysis to thought management, to activation and lead era methods, makes us the thought management accomplice of alternative for shoppers throughout know-how, monetary {and professional} providers.


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