Bluprintx strengthens gross sales and advertising and marketing management to drive world growth-as-a-service enlargement

Andy Mullings and Lucy Alligan appointed as world administrators in newly created roles   

World Development-as-a-Service consultancy Bluprintx, has strengthened its gross sales and advertising and marketing alignment with the appointment of Andy Mullings as World Director of Gross sales, and Lucy Alligan as World Director of Advertising and marketing. These two newly created roles will help the corporate’s development ambitions by bolstering the present management workforce with data-driven, digital, and industrial experience throughout gross sales and advertising and marketing.  

These strategic appointments additionally align with Bluprintx’s monetary providers experience, with each Andy and Lucy bringing client-side expertise from the sector. Additionally they each deliver confirmed Adobe credentials, strengthening Bluprintx’s partnership with the market-leading vendor and constructing on the Adobe buyer experiences it delivers.  

For over 20 years, Lucy has labored in monetary providers advertising and marketing which incorporates virtually a decade with State Avenue World Advisors. Right here she designed and delivered methods to drive development in EMEA markets, and extra not too long ago led the worldwide digital transformation agenda as Vice President, Head of World Advertising and marketing Automation. 

Recognised as an Adobe Marketo Fearless 50, Lucy feedback on her new function: “I thrive in excessive power, entrepreneurial environments. Bluprintx is experiencing fast development, and I’m thrilled to be constructing the advertising and marketing workforce which presents a novel alternative for me to form and develop the operate.” 

After virtually a decade at Bluprintx, Andy joined one of many world’s largest monetary organizations, BNY Mellon Funding Administration as Head of Demand Operations. He returns to Bluprintx with Adobe Champion standing, having pioneered one of many monetary trade’s first totally automated content material provide chains and constructed a brand new workforce targeted on optimising the related channel applied sciences. 

“Shifting to BNY Mellon allowed me to problem myself professionally and purchase in-depth information of compliance, monetary regulation, and the strategic challenges that actually face enterprise companies. It’s a privilege to return to Bluprintx with broadened experience and expertise, and I’m trying ahead to being a part of the following stage of development – for us, and our purchasers.”  

As CEO and founding father of Bluprintx, Lee Hackett explains why these management hires are instrumental for the consultancy’s development: “Bluprintx designs and delivers tangible enterprise development by connecting the dots between folks, workflow, know-how, and knowledge. Most companies on the market don’t even know the place to begin fixing their points, or what’s in the best way of their development.  

“Our course of isn’t just principle. It’s based mostly on the sensible information our complete workforce has acquired by their very own transformation experiences. With Lucy and Andy on board, we’ve additional strengthened our management capabilities and can leverage these to empower the worldwide Bluprintx workforce, determine strategic development alternatives, and assist our purchasers obtain their development aims.”