GumGum’s Accredited Contextual Resolution, Verity™, Chosen As Latest Contextual Vendor by MediaMath

London, UK – sixteenth Could 2023 – GumGum, a contextual-first, world digital promoting platform, at the moment introduced that its main contextual intelligence answer, Verity, will now be out there in MediaMath’s demand-side platform (DSP) as the primary MRC content-level accredited companion.

Advertisers can now take a mindset-first strategy throughout their programmatic campaigns throughout the MediaMath platform with GumGum Verity. By making use of Verity’s accredited and superior expertise, advertisers are capable of align their advert contextually with related content material. That is confirmed to extend metrics like model consciousness and model recall. Verity’s precision and accuracy permits manufacturers to restrict wasted advert spend and advert placements by placing adverts solely within the moments that matter.

“We’re thrilled to combine with MediaMath and increase Verity’s footprint to a different main DSP,” mentioned Hailey Denenberg, interim Head of Verity. “Advertisers globally are planning on leveraging contextual concentrating on and that quantity will proceed to develop as third-party cookies depreciate. Verity’s skill to analyse all digital environments of their entirety on the content material degree makes it a useful contextual answer for advertisers. Regardless of the atmosphere — video, audio, pictures — Verity will be sure that an advert meets somebody in the fitting second and can solely serve adverts in secure and appropriate environments.”

Verity combines laptop imaginative and prescient (CV) and pure language processing (NLP) to course of all out there indicators inside a digital atmosphere. Verity is ready to analyse textual content, pictures, audio and video to achieve a complete, human-like understanding of internet, cell, or CTV content material. Lately, Verity grew to become the primary advert tech platform to obtain content-level accreditation from the Media Score Council (MRC) for contextual evaluation, model security and suitability throughout CTV, desktop and cell internet.

“We’re excited to make the one MRC-accredited contextual supplier for content-level evaluation, GumGum Verity, out there to our shoppers by the MediaMath platform,” mentioned Daybreak Valandra, Director of Ecosystem Activation at MediaMath. “Advertisers will now be capable of simply apply GumGum Verity’s exact and correct answer to their campaigns to make sure their adverts are being positioned within the moments that matter.”

Verity is a cookieless answer that delivers robust outcomes and might apply contextual concentrating on, model security and suitability segments on the pre-bid degree. This integration is now out there in North America, Latin America and Europe for show, native, related TV and in-stream on-line video stock throughout 12 languages.

For extra data, please attain out to [email protected].

About GumGum

GumGum is a contextual-first world digital promoting platform that captures folks’s consideration, with out the usage of private information. We consider {that a} digital promoting ecosystem based mostly on understanding a shopper’s energetic mind set slightly than conduct builds a extra equitable and safer future for shoppers, publishers and advertisers alike. Based in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For extra data, please attain out to [email protected].

About MediaMath

MediaMath is the main expertise pioneer on a mission to make promoting higher. We ship excellent outcomes by highly effective advert tech, partnership and a curiosity for what’s subsequent. We assist greater than 3,500 advertisers remedy advanced issues to allow them to deepen their buyer relationships throughout screens and around the globe.

Originally posted 2023-05-16 16:56:02.